Marketing Challengers → Do, Succeed, Share, Repeat.

Do you struggle with allocating budget to brand versus spending every penny on demand? Well, you’re definitely not alone! Hear how the marketing team at Kaltura constantly invests in brandformance!
From squeezing brand to the max for every paid campaign, to events, and even launching a new homepage – we’ll dive into how to never lose sight of brand, while making sure to stay focused on the bottom line!

What is your CEO looking to see? You know the drill – you’re handed the company objectives to quadruple opportunities in the pipeline, reduce churn by 20%, and recruit at least 10 new (global) partners, without the budget increase you planned. Grab Merav’s framework to adopt and nurture as your own.

You’re the Marketing Lead at a small up and coming startup. Your team and budgets are modest but management’s expectations are grand. Sound familiar? Maya and Billy are going to dish out their do’s and don’ts. What you should start doing, what you should postpone and how to demonstrate that you’re on the right track.

In this keynote, Amit Bivas, an experienced global SaaS marketing executive, will go back to the basics. Amit will discuss the stuff you already know. That stuff that’s probably not so front-of-mind anymore. That stuff you might’ve already forgotten.

Getting back to the basics will create an aha moment. That aha moment that usually creates fertile ground for creative, value-generating ideas that can become value-generating programs tomorrow.